UX/UI I MARKETING I NEW MEDIA I ID (LOGOS) I ALL
Brand Design:
Small Business Toolkit
2020
Challenge
Visa wanted a fresh approach for communicating with their small business community. While the final work needed to be unmistakably "Visa", there was desire to push the brand standards and find an outer edge that reflected the ambition, dynamism, and gritty hustle of small business owners.
Roles
UX/UI Designer
Visual Designer
Presentation Designer
Projects
Digital banners
In-Branch posters
Landing page
Mailer inserts
Social posts
ATM ads
New card carriers
Push notifications
Tools
Sketch
Photoshop
Illustrator
Keynote
pencil/sharpie + paper
MERCHANT REWARDS
We started this project with ad lobs that illustrated a series of themes—each theme defined by a communication strategy that identified what small business owners value or are looking for in their relationship with Visa: Confidence, Acceleration, Growth and Freedom.
CONFIDENCE
ACCELERATION
GROWTH
FREEDOM
FINAL WORK
Final designs and deliverables were based on the chosen option. All work was packaged up along with detailed instructions and annotations in a final "ToolKit".
DIRECT MAIL
MAILER—INSERT
ATM AD
IN-BRANCH DIGITAL DISPLAY AD
