OSG transforms products and businesses through the power of advanced research and analytics but the brand had lagged far behind. Bringing OSG up to date started with designing a “mark” and mission statement that uniquely expressed their core offerings and commitment to their clients.  From these cornerstone pieces we designed a complete identity system and suite of print and digital collateral materials that gave them a solid brand foundation and path toward further evolution.

 

[Meta documents and process materials including sketches, research, personas, wireframes and complete case study available upon request.] 

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