UX/UI I MARKETING I NEW MEDIA I ID (LOGOS) I ALL
Lead Generation
Support
2014-18
Roles
Creative Director
Creative Strategist
UX/UI Designer
Visual Designer
Presentation Designer
Elements
Markie —Submission Video
The Hub Evolution
Micro-Content Engine
Tools
Sketch
Photoshop
Illustrator
Keynote
pencil/sharpie + paper
Challenge
In 2013, the credibility of the demand-generation function at Juniper Networks had hit rock bottom. Despite getting 1.6 million visitors per month, the corporate site was not able to generate and nurture demand in a robust way. The marketing team had tried many tactics, but it was all done ad-hoc and success was limited. Unable to leverage its demand-generation investment, Juniper Networks’ corporate leadership was seriously considering eliminating the function.
The Hub
In response to this challenge, we created "The Hub"—a behavioral, micro-targeting system that has transformed how Juniper Networks does business.
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KEY FEATURES
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Seamless integration of retargeting, enterprise CMS, marketing automation and CRM.
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Progressive profiling to capture and complete Salesforce.com prospect contact information.
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Evergreen thought-leadership portal serves as an always-on landing page for email, display and search.
Micro-Content Engine
