UX/UI I MARKETING I NEW MEDIA I ID (LOGOS) I ALL
"Door Opener"
Integrated Campaign
Launched 2017
Challenge
The Juniper sales teams was looking to jumpstart their outreach efforts and introduce their new brand to potential customers. Building on the new brand style and positioning: Engineering. Simplicity– we developed the concept, “The Sound of Simplicity” to help message our direct mail pieces: headphones charging stand and wireless headphones. Initial efforts included social posts and postcards followed with emails and personalized microsites that contained content tailored to each user’s vertical along with Juniper sales contact information and a calendar tool to schedule a sales meeting.
Microsite users could also get up-to-date information on the Juniper road show via blogs and live video. Those who visited the road shows were encouraged to log into their microsite at the show at which point they would be eligible to receive exclusive offers, invitations and incentives to meet face-to-face with Juniper consultants. A Simple Sounds lounge would personally welcome microsite users and offer an upgraded coffer experience.
Roles
Creative Director
Creative Strategist
UX/UI Designer
Visual Designer
Presentation Designer
Elements
Concept/Mailer
Emails
Postcards
Microsites
Display Ads
Social
Print Ads
Vehicle Wraps
Events
Tools
Sketch
Photoshop
Illustrator
Keynote
pencil/sharpie + paper
Integrated Campaign
MAILER
In order to help motivate prospects to agree to sales meetings, we offered to show up with more than just a good product pitch.
POSTCARD
After a customer lead had completed a sales meeting, we continued the conversation with a series of on and off lines messages including a post-card to let them know their free gift is on its way.
PERSONALIZED MICROSITE
For each prospect we construct a personalized microsite that delivers localized information regarding Juniper events, products and resources.
VEHICLE WRAP
As a sales incentives, Juniper often sends tech reps to into companies to make a complimentary data systems analysis and give security assessments. Why not show up in style and on-brand.
ROAD SHOW LISTENING STATIONS
Augmenting Juniper road shows with cafe/listening stations gave Juniper further opportunities to message about the "sounds of simplicity" and gather valuable information about the activities of event participants.
FOOD TRUCK
In order to spice up the Juniper road shows we suggested offering up meals that offered metaphors for Juniper products—fully customizable solutions to technology challenges.
