International Market Centers, L.P. (IMC) is the world's largest operator of premier showroom space for the furnishings, home décor and gift industries, with 11.5 million square feet of exhibition space in High Point, N.C. and Las Vegas. IMC wanted to revamp three of their main web properties (imcenter.com, lasvegasmarket.com and imchighpointmarket.com). For the event sites, we shifted content navigation and site structure to speak directly to audience segmentations, updated overall visual and brand execution in a responsive design framework and implemented deeper integration with social media channels.

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[Meta documents and process materials including sketches, research, personas, wireframes and complete case study available upon request.] ​