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Full-Court Press

UX/UI  I  MARKETING  I  NEW MEDIA  I  ID (LOGOS)  I  ALL
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Product Vision:
Pivot 2.0
2018

Roles

Creative Director

UX/UI Designer

Visual Designer

Art Director

Illustrator

Creative Strategist

Presentation Designer

Projects

Strategy Document

In-Game Manager Concept

Tools

Keynote

Sketch

Photoshop

Illustrator

pencil/sharpie + paper

Challenge

FastModel Sports has developed industry best coaching software products with clients that include all U.S. professional teams, 85% of D1 college teams, and 8,000+ high school and youth teams from over 75 countries. Springing off this success, this “Product Evolution” document outlines a wide-ranging vision for both quick hit UX/UI improvements and high-level radical enhancements to achieve a shift from the current set of stand alone products to an interconnected system of applications that allow users to upload, compare, share, comment and search.

FastModel Work

FastModel Pivot–Evolution

These upgrades lays out a high-level blueprint for a robust integrated system of applications and tools for asset creation (plays and drills), communications, analytics, information sharing and tracking before, after and during games. This is a radical shift from the current set of stand alone products to an interconnected system of applications that allow users to upload, compare, share, comment on and search information across all applications. 

Key Functionality

  • A Platform-based system that will deliver personalized, dynamic content.

  • The Dashboard will be the command center that pulls all of the applications together.

  • Alerts will automate delivery of information at strategically critical times.

  • Profiles will follow a player throughout his/her career.

In Game Manager

This new application served as a proof of concept for numerous general upgrades that were proposed throughout the systems.

Key Functionality

  • Automate game plans and decisions.

  • Integrate analytics and historical information into fluid games situations.

  • Quickly retrieve the correct play at the right time in the appropriate situation.

  • Display plays in video or personalized motion graphic format.

  • Track player biometrics and manage health goals.

  • Dynamic, personalized visual display

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Alerts

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Plays Catalogue (Smart Filters + Analytics)

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Video Plays

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Plays (Personalized X and Os))

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Universal Sports Integration

With the addition of FastDrills, Practice Manager, game plans, stats, and biometric tracking, all sports will find indispensable solutions.

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International Audiences

Translating content and providing regionalized information will further the connection with the rapidly expanding community of sports professionals.

Curate > Modularize > Monetize

Sets of plays, drills and games plans could be packaged, branded and sold by individuals and groups, e.g. Tom  Thibodeau’s Top 10 Defensive Plays, Stephen Curry’s Dribbling Drills, Duke’s Game Plans, etc.

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Further Mobile Optimization + 3rd Party Integration

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Gaming integration

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