Chase wanted to find ways to use social media to reach new audiences and expand their brand. The card’s typical audience was affluent and older but we suggested they look toward an audience that aspired to that demographic and was more influence by social drivers–the young professional (digital savvy, social media users, ambitious, $$).

 

We developed a sweepstakes/travel blog that was delivered through a Facebook app. We hooked Chase up with “The Points Guy” and sent him off on a worldwide adventure to experience to report on an exclusive experience we called "The Points Life".

 

Over 218,249 views to the homepage, 107,651 entries, and over 35,000 Facebook likes.

 

[Meta documents and process materials including sketches, research, personas, wireframes and complete case study available upon request.] 

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