Auctane: Design and Marketing

Make Business Moves

UX/UI I MARKETING I NEW MEDIA I ID (LOGOS) I ALL

Digital Marketing
+ Design

2021-22

Auctane is the umbrella company that loosely unites a variety of shipping software solutions: ShipStation, ShipWorks, Ship'Easy, ShipStation and Shipsi. I provided creative strategy and tactical responses for all sub-brands. In addition I lead an internal creative team that developed and delivered a unified and consistent brand system and experience—executed across a wide range of channels, environments and communication requirements.

Roles

Creative Director

Art Director

UX/UI Designer

Visual Designer

Copy Writer

Projects (Partial)

Auctane Brand Strategy

ShipWorks Tetris Campaign

ShipStation Brand

Tools

XD/Figma

Photoshop

Illustrator

Keynote

pencil/sharpie + paper

Auctane Brand Strategy

Auctane was previously a brand that was largely unseen—subservient to the brands it contained. This was the first step toward pushing it to forefront and positioning Auctane as a global leader and innovator in shipping software solutions.

auctane.com

GD Projects

Shipworks: Tetris Campaign

ShipWorks wanted to create a compelling "door-opener" campaign that would start to shape a personality and position that would connect with their core audience.

ANIMATED DISPLAY ADS

SITE—GAME

HEAT CHANGING MUG

ShipStation: Creative

The ShipStation had largely remain stagnant since the initial release of it's products and was looking for evolutionary paths forward to expand the visual expressions and language on every level and touch-point.